Facebook Update: Facebook is going to stop this special feature, know about it...

Facebook is engaged in making many changes on its platform. Given the demand of users and the use of other apps, Facebook is working on many new features. On the other hand, it is also shutting down many old features. In the new features, where Facebook is working very aggressively on the reel, now it is closing an old feature forever. The feature that Facebook is shutting down may make it difficult for people who have been hosting live shopping events.

Facebook users will no longer be able to host live shopping events on the platform. The Facebook Live Shopping feature will end permanently on October 1, 2022. The company announced through a blog post that users will not be able to create product playlists or tag products in their Facebook Live videos. Now you must be thinking that why did the company take this decision? Facebook says that it wants to focus more on reels and has therefore decided to discontinue the live shopping event feature.

The company gave this advice to the users
Facebook has said in its blog post that users are increasingly liking short-form videos and this is the reason why Meta's short-form video product is paying more attention to the reels of Facebook and Instagram. If you want to reach and connect with people through video, try experimenting with reels and reels ads on Facebook and Instagram. If you have a shop with checkout and want to host a Live Shopping event on Instagram, you can set up Live Shopping on Instagram.

This feature came in 2018
The Livestream Shopping feature on Facebook was first introduced in Thailand in 2018. Two years later, it was further expanded in 2020. The company has been testing new features since its launch. In November 2021, Facebook tested 'Live Shopping for Creators'. It also introduced 'Live Shopping Fridays' last year to encourage big brands to try the feature.